About Us

A couple standing standing side by side in a alley facing forwards and holding hands. They are heavily tattooed and have cheeky grins on their faces.

We are a husband and wife dream team and we have noticed a major gap in the baby apparel market.  We see lots of pastels, rabbits and little duckies, which are cute, but not our style... We are edgy, we are tattooed and we are artists.  


We’re breaking the mould, and gender stereotypes by eliminating the all too common baby pinks and light blues and bringing in black, black and more black.